Jeremy Helton: Vice President of Marketing & Communications, audioBoom
"I was really impressed with Isis' social media promotion of a live podcast event for PRI's "The World in Words" that took place at the New York Public Library in 2016. So I asked her if she would be interested in creating content for a social media campaign spotlighting Hispanic and Latinx podcasters with whom AudioBoom works.
The campaign included over a dozen shows, in English and Spanish, from Argentina, Colombia, Mexico, Puerto Rico and the US. It was critical that the campaign reflect diverse cultures and dialects as well as the unique style of each show. And, of course, it had to be fun!
In no time at all Isis familiarized herself with dozens of shows and crafted entertaining, catchy text for Facebook, Instagram and Twitter, and worked with me and my designer to create eye-catching graphics to accompany those posts.
Isis also worked with AudioBoom's Director of Content Partnerships, Hispanic Market & LATAM to compose a blog post that highlighted select podcasts from Argentina.
This was the first time AudioBoom launched a dedicated campaign to celebrate these partnerships and it was such a success we plan on repeating the campaign again."